What?s different about Diamond?

Diamond?measures the?Actual diversity?of those who make TV programmes and those we see in TV programmes, as well as how an audience might?Perceive?the diversity of the people appearing on-screen. The result is more comprehensive data, from a wider range of people, than has ever been collected before. That data will enable detailed diversity statistics to be generated, tracked over time and benchmarked between broadcasters. Diamond brings greater transparency and accountability to the drive for diversity and equality of opportunity in our industry.