You?ll find full practical details of how to complete the?Diversity Perceived Form?in the Silvermouse Diamond User Guide. Recording?Perceived diversity data?is probably the trickiest aspect of using?Diamond, so here are some pointers to help:
- You need to record Perceived data for?each completed episode?of a UK-originated programme or series.
- Perceived data should be captured by watching the?final edit?of the episode, to ensure you?re seeing what the viewer will see.
- Complete the Diversity Perceived Form at the?same time as you?re doing other final paperworkrequired by broadcasters.
- Put yourself in the viewer?s shoes as far as you possibly can, and record the?diversity characteristics?of people on-screen based purely on your perception of what you are watching. It is essential that you avoid using information you already know about people appearing in the programme.
- Record Perceived diversity characteristics based purely on the?specific episode you are watching. Don?t draw on prior knowledge from previous episodes, even if they are part of a series. This is because we can?t know how many previous episodes of a series, or which ones, a typical viewer will have watched.
- Where a character in a comedy or sketch programme is obviously played by a man dressed as a woman (e.g. Mrs Brown in ?Mrs Brown?s Boys?) or vice versa, focus on how you think the audience might perceive the gender of the character.
- Record data for animated characters or robots so far as possible, using what you see and hear in the programme. For example, anyone viewing ?The Clangers? is likely to see most of the characters as having a particular gender but is unlikely to perceive them as having an age.
- Record ?Don?t Know? for any diversity characteristics for which there are no clear visual or verbal cues in the programme.
You should avoid making notes (e.g. on paper) if at all possible when recording Perceived data in Diamond. Once you have submitted the Perceived Form, you should dispose of any notes that you may have taken in a safe and appropriate manner. Any hard copies should be disposed of by cross-cut shredding or by using a reputable confidential waste provider.
There are various factors which determine how long the Diversity Perceived Form takes to complete. This will vary by type of production, the number of contributors to be recorded and whether the person filling out the Perceived Form knows the programme. You may be able to fill in the Perceived Form at the same time as you are doing other programme paperwork that requires you to view programmes, which will save considerable time.
At the very most, the Perceived Form should take roughly the duration of the programme to complete, plus an additional minute per contributor to tick the six diversity characteristic boxes.
For reporting to be accurate, the recording of Perceived data needs to be done with care and attention. For users new to Diamond, it is likely to take longer at first, but we expect that production users may find more efficient ways of working over time without compromising the quality of data collection. The broadcasters will maintain an ongoing dialogue with Diamond users, including through a Production Users group, and will keep the processes for recording Perceived data under review.
As Perceived data can, in some circumstances, be Personal Data, you should complete the Perceived Form when you are located in the UK, as certain other countries have particular restrictions on the collection of Personal Data.
For programmes that include live audiences, you should notify audiences that production teams may record their Perceived data. Broadcasters and/or Pact can provide you with notification wording that can be included in audience service suppliers? Codes of Conduct, and also wording that can be made available on the day when programmes with live audiences are being filmed (e.g. as notices to be attached to walls).