ACTUAL DATA, ACTUAL DIVERSITY DATA, ACTUAL DIVERSITY CHARACTERISTICS
Actual diversity data?is collected by voluntary self-declaration, rather than being based on another person?s perception. It is captured by?Diamond?for everyone involved in a TV programme, both on- and off-screen.
The purpose of collecting Actual diversity information is to answer the question: ?Does the workforce on UK productions reflect the diversity of the UK population??
The Creative Diversity Network (CDN) helps the UK television industry to harness the full benefits of diversity, both on-screen and off-screen. It is an industry organisation comprising members BAFTA, BBC, Channel 4, Channel 5/Viacom, Creative Skillset, ITN, ITV, Media Trust, Pact, S4C, Sky and Turner Broadcasting.
A?contributor?refers to anyone who is involved in the programme, either on-screen or off-screen, including crew, production staff and on-screen talent. While the term ?contributor? is often used in production companies to refer specifically to people appearing on-screen, this broader definition is consistent with the range of individuals whose information is entered on the?Contributors Form?in?Silvermouse, and will be familiar to existing Silvermouse users.
Note: this should not be confused with the on-screen role types of ?Main Contributor/Expert? and ?Contributor/Interviewee?, where the reference to ?Contributor? has a more specific meaning.
This?Silvermouse?form is used to capture?contributors?for a specified list of on-screen and off-screen role types. Information captured per contributor varies between each broadcaster, but can include contact and agent details as well as rights and contractual details. The role types available in the?Contributors Form?will vary per broadcaster.
Diamond?(from Diversity Analysis Monitoring Data) is an end-to-end process for collecting and reporting?diversity information. Diamond has been developed by the?CDN. It enables production companies to facilitate the collection of consistent?diversity data?from programme?contributors, and to monitor diversity as portrayed on-screen.
The broadcasters who are participating in Diamond. At launch, these are the BBC, ITV, Channel 4 and Sky. Viacom (including Channel 5) have committed to join Diamond and other broadcasters may join Diamond in the future.
DIVERSITY ACTUAL FORM
This Silvermouse form is populated with contributors? names and email addresses (or agents? email addresses where relevant) after they have been entered into the Contributors Form. This Form is also used to capture the names and email addresses of any off-screen contributors who have not been entered into the Contributors Form.
The Diversity Actual Form automatically sends Diversity Self-declaration Forms to each of the contributors listed. It allows you to monitor the status of completion, by checking whether the validation email has been sent, whether their DSF is complete, etc. The Form also enables you to reactivate the email address validation and DSF links if necessary.
DIVERSITY CHARACTERISTICS / DIVERSITY INFORMATION / DIVERSITY DATA
Diamond?is used to capture the following diversity information for each?contributor:
- Gender Identity
- Sexual orientation
DIVERSITY PERCEIVED FORM
This?Silvermouse?form is populated with the on-screen?contributors? role types and character names (if applicable) which have been entered on the?Contributors Form. Production users are expected to view the final edit of the particular episode and record on this form the?Perceived diversity characteristics?of each contributor. Additional contributors can be entered directly into the Form if needed.
DIVERSITY SELF-DECLARATION FORM (DSF)
An email providing access to this?Silvermouse?form is automatically sent to each contributor listed in the?Diversity Actual Form. After validating their email address, contributors are sent a link to this online form, on which they are asked voluntarily to provide their?diversity characteristics. They can choose not to disclose any or all of their characteristics.
MANDATORY ROLE TYPE
This refers to a subset of key role types that are core to any TV production. You should enter details of?contributors?in all the?mandatory roles?that apply to the production.
You are also encouraged to enter additional roles beyond the mandatory ones, within practical limits that will vary from programme to programme.
Personal Data is data that relates to a living individual who can be identified from that data, or from that data in conjunction with other readily available information.
PERCEIVED DATA, PERCEIVED DIVERSITY DATA, PERCEIVED DIVERSITY CHARACTERISTICS
This refers to the?diversity information?captured by taking a viewer?s perspective of who they see and hear on TV.?Perceived diversity data?for scripted programmes (dramas, soaps, etc.) means the diversity of the characters (not the actors playing the roles).
The Perceived diversity characteristics of an individual will often be different from their?Actual diversity characteristics, for example, if a gay actor is playing a straight character.
Diamond collects Perceived data to get a clearer idea of whether audiences of all kinds are seeing themselves reflected on-screen, and whether TV programmes portray the full range of people from different groups that exist in the UK.
Silvermouse?is a web-based system that provides secure management and workflow of media metadata within the broadcast industry.
Soundmouse?Ltd is a broadcast industry standard solutions provider for the management of music usage data for Networks, Producers, Performing Rights and other Music Copyright Organisations.