2. DIVERSITY MATTERS

The UK TV industry has embraced the business case for a diverse workforce and diverse audiences. TV needs diversity at its very core, not as a box-ticking exercise, but as part of a strategy to reflect a society that embraces both difference and equality.

Our industry?s lifeblood is new talent: talent produces new ideas, new ideas produce new commissions, and new commissions build companies. We must continue to seek innovative ways to find and secure new talent from different backgrounds to keep our industry relevant and exciting.