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The commercial business case

At ITV, developing a business case for diversity which delivers objectives that are part of ITV?s Transformation Plan has been key. Understanding the commercial correlation between onscreen diversity and attracting new audiences is at the heart of our business case. We regularly monitor and report onscreen diversity portrayal of all our shows across our channels. We can compare these figures…

Building the case for diversity

There are around 60 million people in the UK and we are all different by virtue of our own particular circumstances: from age and gender, disability and race, religion and sexual orientation, where we come from, where we choose to be,¬†and other circumstances that form who we are and what our story is. So, as a broadcaster, for the BBC…