We analyse your contact details with other personal information that we observe about you from your interactions with our Site and with our email communications to you.
• an IP address to monitor Site traffic and volume;
• a session ID to track usage statistics on our Site; and
• information regarding your personal or professional interests, demographics, experiences with our products and contact preferences.
Our web pages and emails contain cookies, web beacons or pixel tags (“Tags”). Tags allow us to track receipt of an email to you, count users who have visited a web page or opened an email and collect other types of aggregate information. Once you click on an email that contains a Tag, your contact information may subsequently be cross-referenced to the source email and the relevant Tag.
In some of our email messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications.
This information is used to create insights about our visitors’ browsing habits on our Site. Where we have your consent to do so, we will also use your location data for customer insight and analysis purposes.
By using this information, we are able to measure the effectiveness of our content and how visitors use our Site and our products and services. This allows us to learn what pages of our Site are most attractive to our visitors, which parts of our Site are the most interesting and what kind of features and functionalities our visitors and clients like to see.
Who do we share your personal information with for these purposes?
We use third party service providers, such as Google, to assist us with insight analytics. Some of our third party providers are located in the USA and their use of your personal information is governed by the EU-U.S. Privacy Shield.
What is our legal basis?
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best products and services to you and our other Site visitors.
We will only use your location data for insight and analysis purposes where we have your consent to do so.