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Move on Up to ITV

  A social media platform that aims to support and sustain professional diverse talent in their broadcast careers. In 2010, ITV identified a gap in the market that enabled us to use social media as a portal to effectively connect and engage with diverse talent. ITV launched Move on up to ITV ? a facebook page with a clear vision…

The commercial business case

At ITV, developing a business case for diversity which delivers objectives that are part of ITV?s Transformation Plan has been key. Understanding the commercial correlation between onscreen diversity and attracting new audiences is at the heart of our business case. We regularly monitor and report onscreen diversity portrayal of all our shows across our channels. We can compare these figures…

Building the case for diversity

There are around 60 million people in the UK and we are all different by virtue of our own particular circumstances: from age and gender, disability and race, religion and sexual orientation, where we come from, where we choose to be,¬†and other circumstances that form who we are and what our story is. So, as a broadcaster, for the BBC…

MAMA Youth project one year on

In 2011 Sky formed a partnership with London charity, The MAMA Youth Project and together chose 12 people aged 16-25 from minority and disadvantaged backgrounds to undergo hands on training and real-world experience working on a production.? Students reviewed the journey they had made with Sky and?gave the final presentations of their work to Sky, after 12 weeks of intensive…

Superhuman Presenters

2 Years to Find and Train a Squad of Disabled Presenters/Reporters for the Biggest Live Sports Broadcast in Channel 4?s History. C4?s London 2012 Paralympics bid stated our intention that ?a major talent search will discover and bring on a new generation of presenters and reporters who have a disability??? aiming to add authenticity, credibility and knowledge to our coverage,…

Success for Life partnership programme

Endemol has partnered with a charity called Arrival Education for the last five years. The students we work with participate in Arrival Education?s four year talent development programme, Success for Life. This programme is designed to assist young people from challenging backgrounds to become successful, happy and fulfilled adults; capable of producing exceptional results, whilst also being thoughtful, emotionally intelligent,…

Turner For All

Turner Broadcasting owes its success to the fact that its channels appeal to every section of society and part of the way that they have achieved this is by deliberately having staff as diverse as their audiences. The campaign to achieve this is called ?Turner For All?, and this runs throughout the organisation behind channels from CNN to Cartoon Network….

Work placements

A diverse news team that includes journalists of all ages, backgrounds, and cultures, means our programmes are more likely to be relevant to the widest possible range of viewers. Hamza Mohamed, 20, has set his sights high and aspires to a career in sports journalism. During his placement with ITV News last year, Hamza spent time with the Business Bureau…

CDN Awards

The CDN Awards are a celebration of diversity, with awards for excellence in diverse content, talent or initiatives. Our most recent awards ceremony was held in November 2012 at The Hackney Empire in London and showcased the fantastic range of talent across the industry: WINNER ? Zawe Ashton (Fresh Meat, Channel 4) Best Breakthrough Onscreen Talent presented by professor of…

Youngers: finding new talent

With a diverse cast, both on and off screen, E4?s Youngers is a witty and original comedy drama set in South East London that follows a group of friends trying to negotiate their way through teenage life in a world that is more about swagger than straight As. With the backdrop of the UK urban music scene, Youngers is written…

CNN Job Shadow Scheme

Earlier this year the leading international news brand CNN launched a quarterly Job Shadow scheme for disabled and BAME people to spend a week experiencing every area of its Londonnewsroom and this has proved to be extremely popular and useful. CNN has a long-running and very popular internship scheme which takes on graduates for three months but because it is…

TV gets serious about diversity

The UK independent television sector is making an even greater commitment to diversity on and off the screen with new companies signing up to a ground-breaking training scheme. The Indie Diversity Scheme was launched in January 2013. Supported by Creative Access, it aims to connect independent production companies with people from under-represented groups. Companies offer a paid six-month internship, giving…

A strategy for change

Background Creative Access was born out of the flames that engulfed parts of London and other major UK cities in Summer 2011. The woeful lack of understanding in the media of the communities worst affected by the riots, and the endless parade of white middle-class commentators appearing on our screens, brought a small group of people together with a single…

Expert Women

Expert Women is a BBC initiative to help address the under-representation of female contributors on air and right across the industry. Expert Women offers training to women who are established specialists in their field, and who have a desire to become specialist contributors and presenters. The one-day course teaches participants how to: Present and project themselves; Bring their subject to…

Taking the lead

After winning Company of the Year at the CDN Awards in 2012, Acme Films Creative Director, Jaimie D?Cruz reveals how Acme leads on diversity and how it all stems from taking a risk on the unknown. I started Acme in 2011 because I wanted to make TV which felt like it was coming from a slightly different place, reflecting more…