Since Viacom launched its first TV channel in the UK in 1987, the make-up of UK society has changed and prevailing social attitudes are changing too. As a commercial media company our success relies on staying relevant to the audiences we serve. That means making sure our viewers in the UK today see themselves, their lives and their perspectives reflected back at them when they turn on one of our TV channels, visit our websites or download one of our mobile apps. Making sure we fully represent the make-up of UK society in our programmes means making sure we do the same with the people we employ and bringing diverse perspectives to our decision making. And making sure our partners are committed to working with us to help reflect and promote more inclusive attitudes in society at large, which is why we are a proud supporter of the CDN.