The extraordinary talents of Britain’s Paralympic athletes captivated the nation last summer, with many becoming household names. Recent evidence gathered by the British Paralympic Association suggests that an increased number of disabled people now see sport as a vital part of their lives and Paralympic organisers have hailed the Games’ “seismic effect in shifting public attitudes to disability sports”.
The Models of Diversity campaign shows that Britain’s image-conscious fashion industry has a long- way to go when it comes to challenging perceptions and achieving a similar ‘seismic’ shift
Set up by former model Angel Sinclair and Sal Williams in 2008, Models Of Diversity is a campaigning group that advocates more diversity in models and demands that the fashion and marketing industries recognise the beauty in women of all races, ages, shapes and abilities.
The documentary features several disabled models, including Paralympian Stefanie Reid and Britain’s Missing Top Model winner Kelly Knox, talking about their battle to be accepted within the industry.
Viewers will gain an insight into the group’s efforts to raise awareness of the lack of models with disabilities in the media and how the high street attempts to improve diversity.
Featured in the episode is Debenhams’ spring/summer 2013 look-book, which featured an amputee and three models over 40 (one nearing 70) with the hope that it will inspire other retailers to follow suit and broaden the range of models they use.
The film will be shown at the following times on Community Channel:
8.00pm 12 Oct | 5.30am 13 Oct | 8.00pm 26 Oct | 5.30am 27 Oct | 10.00am 21 Nov | 8.30am 23 Nov
Find out more about the campaign at http://www.modelsofdiversity.org/