Diamond is a new industry-wide diversity monitoring system created by broadcasters BBC, Channel 4, ITV and Sky, and supported by Pact and Creative Skillset, through the CDN. It will provide detailed, consistent and comprehensive monitoring and reporting of diversity. At a time when challenges relating to diversity are growing in prominence, Diamond will allow us to answer the key questions “Who’s on TV?” and “Who makes TV?” with greater confidence and precision than ever before. TV needs diversity at its very core to reflect society and enhance creativity and so increase world-class programming.
Diamond will go live in the first half of 2016. Once it’s live, people working on or off screen on all UK-originated productions will be asked to enter information on their gender; gender identity; age; ethnicity; sexual orientation and disability into the Diamond monitoring system.
Production management teams will be asked to oversee the completion of forms that detail the ‘Actual’ diversity of on-screen contributors and off-screen production teams and crew. They will also be asked to record how an audience might ‘Perceive’ the diversity of characters and contributors on-screen.
The quality and usefulness of the data depends on contributors, crew and production staff being encouraged to share their actual data – without it we won’t get an accurate diversity picture of the industry. Production companies will also enter information about the perceived diversity characteristics of on-screen characters and contributors. Published Diamond reports will be anonymised and no individuals will be identifiable from them.
The Diamond system, which uses the Silvermouse platform, has now been built and the software is being tested. Once the system is live CDN will publish regular reports so the industry can be completely transparent about how well it’s doing on diversity.
Training for production company users will begin in January 2016, with face to face training for around 1500 people across the nations and regions plus e-learning and guidance notes. Bookings for face to face training sessions are now open via the Diamond training portal.
To find out more about Diamond training, contact firstname.lastname@example.org
Read more FAQs about Diamond here