What is Diamond?
Diamond (Diversity Analysis Monitoring Data) is an end-to-end process for collecting and reporting diversity data. Diamond creates, for the first time, a common standard for monitoring diversity across all the main broadcasters. From now on, people working on- and off- screen on all UK-originated productions commissioned by the broadcasters participating in Diamond will be asked to enter information on their gender; gender identity; age; ethnicity; sexual orientation and disability status into the Diamond monitoring system. This initiative has been developed by the Creative Diversity Network (CDN), which brings together organisations across the UK television industry including the BBC, ITV, Channel 4, Sky, Pact and Creative Skillset.
TV needs diversity at its very core, not as a box-ticking exercise, but as part of a strategy to reflect audiences, enhance creativity and increase world-class programming. At a time when challenges relating to diversity are growing in prominence, Diamond allows us to answer the key questions “Who’s on TV?” and “Who makes TV?” with greater confidence and precision than ever before.
What’s different about Diamond?
Diamond does two things. First, it measures the ‘Actual’ diversity of the people working on a programme, both on- and off-screen. And second, it measures how an audience might ‘Perceive’ the diversity of characters and contributors on-screen. Production companies will enter the information about the perceived diversity characteristics of on-screen characters and contributors.
The CDN will publish regular reports based on Diamond data, bringing greater transparency and accountability to the drive for diversity and equality of opportunity in our industry. These reports will look at diversity by genre or broadcaster or role type. They will never include information from which individuals could be identified.
How can you help?
The quality and usefulness of the data depends on contributors, crew and production staff being encouraged to share their ‘Actual’ data – without it we won’t get an accurate diversity picture of the industry’s diversity. It should only take 2 minutes to complete a questionnaire about this. If you do not want to declare some or all of your diversity characteristics please still complete the form, but select the option not to disclose particular items of information. Contributors can opt out of Diamond if they wish.
In some cases a production company may only have an agent’s email address. The agent is asked to validate their own email address and then send the link to the questionnaire for their client to complete. All contributors must complete the form themselves.
To save contributors completing a new form every time they join a new production, there is a consent option which gives permission for the contributor’s data to be held securely and anonymously in the Silvermouse system for a period of two years.
How is your data protected?
Protecting diversity data is very important to us and Diamond has been designed to protect individuals’ anonymity. Contributors complete their Diamond declarations themselves and no-one else can see their data. Once data is entered it is encrypted and held securely by Silvermouse. The reports produced by Diamond will be aggregated and anonymous, and information on individuals will never be published. As Diamond involves collecting personal information from contributors, it is subject to obligations under the Data Protection Act 1998 and other relevant legislation. Diamond also complies with the broadcasters’ strict security policies.