Diamond (Diversity Analysis Monitoring Data) is a new industry-wide diversity monitoring system created by broadcasters BBC, Channel 4, ITV ,Sky, and Channel 5/Viacom and supported by Pact and Creative Skillset, through the CDN. It will provide detailed, consistent and comprehensive monitoring and reporting of diversity. At a time when challenges relating to diversity are growing in prominence, Diamond will allow us to answer the key questions “Who’s on TV?” and “Who makes TV?” with greater confidence and precision than ever before. TV needs diversity at its very core to reflect society and enhance creativity and so increase world-class programming.
Diamond is a ground-breaking project: as far as we know no other broadcasting industry in the world has developed a cross industry approach where competing broadcasters collect and publish diversity data together. For an overview of what Diamond will cover and how it will work please see our Diamond Fast Facts.
The Diamond system, which uses the Silvermouse platform, is now live. From 2017 CDN will publish regular reports so the industry can be completely transparent about how well it’s doing on diversity.
People working on or off screen on all UK-originated productions will be asked to enter information on their gender; gender identity; age; ethnicity; sexual orientation and disability into the Diamond monitoring system.
Production management teams will oversee the completion of forms that detail the ‘Actual’ diversity of on-screen contributors and off-screen production teams and crew. They will also record how an audience might ‘Perceive’ the diversity of characters and contributors on-screen.
The quality and usefulness of the data depends on contributors, crew and production staff being encouraged to share their actual data – without it we won’t get an accurate diversity picture of the industry. Production companies will also enter information about the perceived diversity characteristics of on-screen characters and contributors. Published Diamond reports will be anonymised and no individuals will be identifiable from them.