Building the case for diversity

Photograph of brochure coverThere are around 60 million people in the UK – and we are all different by virtue of our own particular circumstances: from age and gender, disability and race, religion and sexual orientation, where we come from and where we choose to be, – and other circumstances that form who we are and what our story is.

So, as a broadcaster, for the BBC the case for exploring diversity is simple:

  • Our audiences – are becoming increasingly diverse and are ever-changing – both in make-up and in expectation. We must strive to stay relevant to all our audiences.
  • Our creativity – diversity is a creative opportunity for us to tell new and original stories, and to generate genuinely distinctive content.
  • Our funding – most UK households pay for the BBC through the licence fee, and should see themselves and their lives reflected through our services.
  • Legislation – the law is clear, and supports the advance of equality.

And as an employer and partner, the case is equally clear:

  • Our mission to deliver quality – efforts to provide quality and value for all audiences ensures diversity stays at the heart of our work.
  • Our values – a core organisational value is that ‘we respect each other and celebrate our diversity so that everyone can give their best’. A workforce which fully reflects our society enables us to reflect our own diversity through our programmes and content.

The BBC’s Diversity Strategy 2011-15

Equality Information Report 2012