Sky is committed to showcasing the diversity of our customers both on and off screen. We are proud to have been part of the CDN from the very beginning. By working together and sharing best practice we can achieve our common goal of reflecting the diversity of the UK. We strive to be the best for our customers and our people, and to make a positive contribution to life in the UK and Ireland. We believe that focusing on long-term sustainability is the best way to achieve lasting success and create value for shareholders. As the UK’s largest commercial broadcaster we recognise that our work with the CDN is crucial not only for supporting our diversity objectives but as an integral part of us making a positive contribution.